Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students
Category: Books,Arts & Photography,Graphic Design
Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students Details
Review "...written with warmth and clarity...destined to become an essential part of many typographers' and designers' librairies." -- Print, April 2005"If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here." -- Florida Inside Out, April 2005"dense enough to cover all vital type subjects...condensed enough for easy referencing." -- Step Inside Design, Dec. 2004...worthy of adding to your library; it's essential if you salivate when you look at well-designed and well-chosen type. -- Technical Communication, August 2005"If you've ever wondered why you 'instinctively' buy one cake mix over the other, find out here." --Florida Inside Out, 4/2005"Ellen Lupton, one of America's best-known design educators, is director of the design program at Maryland Institute College of Art (MICA) in Baltimore, as well as curator of contemporary design at Cooper-Hewitt in New York. The author of several books, Lupton... use(s) her latest, Thinking With Type as a primer for her students." -- Alan G. Brake --Azure, January 2005"Ellen Lupton, one of Americas best-known design educators, is director of the design program at Maryland Institute College of Art (MICA) in Baltimore, as well as curator of contemporary design at Cooper-Hewitt in New York. The author of several books, Lupton... use(s) her latest, Thinking With Type as a primer for her students." -- Alan G. Brake (January, 2005) --Azure Read more Review "Worthy of adding to your library; it's essential if you salivate when you look at well-designed and well-chosen type.""Design isnt just about how things look, the answer to a design challenge is more about discovering why certain things work. In steering projects toward visual solutions that deliver clear messages, we have to look at the very building blocks of design. Thinking with Type: A Critical Guide for Designers, Writers, Editors, - Students aims to get at the heart of this issue." -- Brian E. Young (March 2, 2009) Read more Review "THINKING WITH TYPE is dense enough to cover all vital type subjects for various creative professionals, but condensed enough to fit into a handbook for easy referencing." Read more Review "Lupton is at her best communicating visually - as when she repeats words and phrases in a variety of fonts and point sizes to illustrate what type can do. Lupton also makes good use of old and new examples, ranging from 13th-century manuscripts to concert posters from present day. The stars of graphic design are amply represented (Abbott Miller, Bruce Mau, Stefan Sagmeister), but so are dozens of typographic designers, both well known (John Baskerville) and long-forgotten (Louis Simonneau)." Read more Book Description "Thinking with Type is written with warmth and clarity. Together with its compact size and affordable price, the book is destined to become an essential part of many typographers' and designers' librairies." Read more About the Author Ellen Lupton is one of America's preeminent design educators. Her books include Skin , Inside Design Now , and Mixing Messages , among others. She is currently director of the design program at Maryland Institute of Art and Design. Read more
Reviews
I bought this many many years ago when I started out being a designer. It was a good primer to start with, but I think there are too many archaic examples of what is discussed and not enough modern ones.There are three main topics discussed: Letter, Text, and Grid. These are three fundamental things every designer should know and take into consideration when completing a project.You first learn about Letter, a history of how fonts and types were first used to make physical books and their evolution into the digital font files we have today. You move on to Text, where you learn about how spacing them apart or together or in different arrangements will have a certain effect. Lastly, you learn about Grid, which is a section on how all your information is organized and can be organized on a physical or digital canvas.And as a bonus, the last few pages are an appendix of very useful information mostly about proofreading and using the right punctuations, and using standardized editing marks. I found this last part to be very helpful.This is a quick read with some introductory topics and lots of visual examples. Use the knowledge in this book as guidelines, and start creating your own content, today!
